The Journal
Notes on skin, considered.
Writing, observations and video from Merve Akkaya, followed by a growing library of practical skincare guidance designed to make better decisions easier.
From Merve
The questions that stay after the appointment.
Some of the most useful skincare conversations begin with a question someone has been carrying for a while.
This is where Merve shares personal observations, professional perspective and longer thoughts on the decisions people repeatedly face around their skin. As her own articles are published, they will live here before becoming part of the wider Journal archive.
Watch
Skincare, in Merve’s own words.
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Longer conversations about skin.
Education, practical skincare thinking and professional perspective from Merve.
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Notes from everyday practice.
Treatments, professional observations and short explanations from Merve’s work.
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Clear answers, without the noise.
Short-form skincare education and practical perspective.
A considered perspective
Better skincare content should help you decide — not simply give you more to read.
Skincare Library
Go deeper, when you need to.
Clear, structured guides to routines, ingredients, skin concerns, professional treatments and the questions people search when they need more than a quick answer.
How to understand what your skin may actually need.
Start with behaviour, tolerance and context before changing products, treatments or routines.
Explore
A skincare routine does not need to be complicated.
What a useful routine needs, what it may not, and where unnecessary complexity begins.
Explore
Active ingredients: when more is not better.
How active ingredients earn a place in a routine, and why tolerance matters as much as strength.
Explore
Sensitive skin or a routine that has become too much?
Why irritation, sensitivity and over-treatment can look similar while needing different decisions.
Explore
When professional skincare belongs in the plan.
Treatment should support a clear strategy, not replace one.
ExploreAbout the library
The Journal will grow gradually. New guides should earn their place by answering a real skincare question clearly, rather than creating pages simply for volume. Merve’s own writing and video remain distinct from the wider educational library.
